Direct communication and engagement with prospects through various delivery channels, including email, direct mail, targeted events, and social media. It heavily relies on power messaging, relevant content, call to action, and a living, dynamic and strategically segmented database. Precise Marketing is your most strategic competitive advantage when everything else appears the same.
Identifying Prospects &Building Database
We home in on your target customer profile and industry, using the latest market research and your past and future customer profiles and identify new prospects. We then compile a customized and living database of targeted names and contact info to increase direct engagement with them.
Timely Message & Relevant Content Creation
Based on your products, services, and your growth strategy, we craft power messaging and dynamic content (letters, emails, blogs, videos, Q/A, expert columns, and more), that connect with prospects in a timely manner and resonate with them.
Design, Execution & Message Delivery
In precise marketing, personalized and customized message delivery at regular intervals consistently is a must. Our personalized, process-based system ensures that your marketing strategy is implemented, executed, and delivered across all channels effectively and on schedule.
Dominant Media Presence
In addition to precise and direct marketing, we boost the endeavors outlined above with a strong presence in digital, print, trade, and social media. With your customized message and prospect database, we ensure that your message gets to the right media outlets.
Success Stories
Using the Precise Marketing strategy, one of our clients tripled its revenue in three years; a real estate client generated their highest revenue ever during its 40-year history; and a 30-year-old services firm for the first time made the Boston Business Journal list of largest firms based on annual revenue.
MARKETING INSIGHTS
Learn more about business development and marketing today
Direct communication and engagement with prospects through various delivery channels, including email, direct mail, targeted events, and social media. It heavily relies on power messaging, relevant content, call to action, and a living, dynamic and strategically segmented database. Precise Marketing is your most strategic competitive advantage when everything else appears the same.
