Why I Wrote Precise Marketing—And Why Your Business Can’t Ignore It Anymore
By Upendra Mishra
A few years ago, I sat across the table from a client whose business was stuck—frustrated, overworked, and underwhelmed by stagnant results. Their revenue had flatlined at $14 million for years. They had tried all the usual suspects: better ads, new hires, expensive tools. Nothing moved the needle.
Three years later, that same company crossed $55 million in revenue. Not because of luck. Not because of viral trends or gimmicks. Because they applied a system—a method I now call Precise Marketing.
They’re not alone. One company, after 45 years in business, broke revenue records. Another, after 30 years of grinding, was named one of the top firms in its sector. Same system. Same mindset. Different industries. Different teams. Same kind of breakthrough.
These stories are why I wrote Precise Marketing.
Because Now Is Different
The world of business has changed. AI is rewriting how we work. Algorithms shape who hears our message. Attention spans are shrinking. Budgets are tighter. Competition is fiercer. And through it all, the noise has never been louder.
In this moment of chaos, many business owners are asking the same question: How do I actually grow my business right now—without wasting time or money?
That’s the $55 million question. And this book is the answer.
What Is Precise Marketing?
It’s not about being everywhere or spending more. It’s about clarity, focus, and execution. It’s about reaching the right people, with the right message, through the right channels—at the right time.
It’s a strategy-driven, systems-based approach to marketing that integrates sales, public relations, digital, content, and analytics into one powerful roadmap. It’s not just about knowing what to do—it’s about knowing why, when, and how to do it.
This book is not theory. It’s a blueprint based on real-world results.
Why This Book Stands Out
There are thousands of marketing books on the shelves. Some preach growth hacking. Others talk branding. Many are outdated before the ink dries. Precise Marketing is different.
It pulls together everything—sales, marketing, PR, advertising, analytics—into one cohesive, modern playbook designed for real people with real businesses. Whether you’re a scrappy entrepreneur or a corporate team leader, this book gives you not just tactics, but a framework you can return to again and again.
Who Should Read This?
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Founders and entrepreneurs ready to scale
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Marketing teams seeking a sharper edge
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Consultants and creatives building authority
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Sales professionals craving consistent pipelines
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Small business owners with no time to waste
Whether you’re building from scratch or breaking through to your next level, this book is your strategic foundation and tactical guide.
What You’ll Learn
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How to design a measurable growth plan
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The right digital infrastructure for your budget
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How SEO and content visibility actually work today
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Paid ads vs. organic reach—when and how to use both
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How to earn media attention and credibility
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Building a repeatable sales engine
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Mastering metrics and KPIs that matter
…and more—each chapter leads you to a more focused, confident, and scalable marketing engine.
Why Now?
Because the world isn’t waiting. Because business growth in 2025 demands more than “just posting on social.” Because every day you delay is a day your competitors get smarter, faster, and louder.
Precise Marketing gives you the clarity to cut through the noise, the confidence to execute, and the discipline to win.
If you’re serious about growth—real growth—you don’t need another marketing idea.
You need a system. You need precision.
You need this book. The book is available in papeprback and digital editions at Amazon.
To order your copy, please click here.
(Upendra Mishra is the author of After the Fall: How Owen Lost Everything and Found What Really Matters, and of the Precise Marketing: The Proven System for Growing Revenue in a Noisy World and the managing partner of The Mishra Group, founder of Waltham, MA-based Precise Marketing, Inc. He writes passionately about marketing, mythology ans scriptures, and gardening. Learn more atwww.UpendraMishra.com.)
