AI Is Rewriting the Marketing Playbook—and CMOs Must Lead the Transformation: BCG
By Upendra Mishra
BOSTON–According to a recent Boston Consulting Group (BCG) article by Janet Balis, Vas Bakopoulos, and Lauren Wiener, artificial intelligence is poised to transform marketing far beyond simple efficiency gains.
While many organizations treat AI as a set of disconnected tools to automate basic tasks, BCG argues that the real opportunity is far more profound: AI can help chief marketing officers (CMOs) reinvent the entire marketing operating model to unlock enterprise-level growth and value.
BCG notes that although AI can streamline processes, leaders who focus solely on productivity “are missing the bigger picture.” Instead, the authors emphasize AI’s ability to accelerate data flows, integrate decision-making, and eliminate friction across previously siloed teams and platforms. This means CMOs can move past traditional linear campaign cycles and instead adopt a faster, intelligence-driven model that blends human judgment with AI-enabled insights.
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