By Upendra Mishra As influencer marketing matures, brands are facing an increasingly cluttered landscape — and many are left underwhelmed by lackluster ROI. According to a recent article by Boston Consulting Group (BCG), the solution lies in precision. In “In Influencer Marketing, Precision Wins” (April 21, 2025), BCG outlines how brands can achieve stronger, data-driven […]
By Upendra Mishra BOSTON—In today’s cautious commercial real estate environment, it’s easy to see why many firms are scaling back their marketing and outreach. The headlines are full of uncertainty: rising interest rates, tighter lending, and reduced leasing activity across key markets. But here’s the truth seasoned players understand—this is exactly when smart firms go […]
By Upendra Mishra BOSTON – Early in the year, many of us thought the economy was heading in the right direction, but recent shifts have raised questions. Businesses are tightening their belts, cutting costs, and making tough decisions, including layoffs and halting spending on non-essential areas. This raises an urgent question for marketers: How can […]
By Upendra Mishra BOSTON— At its core, business development is about identifying new prospects, understanding their challenges, offering solutions to those problems, and being compensated for your efforts. It’s an ongoing process, vital to the growth of any business, regardless of how full your pipeline may appear. However, many businesses launch their business development campaigns […]
By Upendra Mishra BOSTON—In the last episode we talked about “commitment to marketing.” Commitment to marketing, however, is more effective if you know exactly what your goal is. How many new clients do you want? How much revenue do you want to generate? And What shuld be your profit margin? Clarity in executing your marketing […]
By Upendra Mishra BOSTON—There are two times when we freeze marketing: once when the economy is down and second when the economy is growing in leaps and bounds. These are the two most fatal decisions for any business. If you want to scale up or want to practice and experience continued growth, you must make […]
Direct communication and engagement with prospects through various delivery channels, including email, direct mail, targeted events, and social media. It heavily relies on power messaging, relevant content, call to action, and a living, dynamic and strategically segmented database. Precise Marketing is your most strategic competitive advantage when everything else appears the same.
Marketing@MishraGroup.com