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June 17, 2024
by in B2B Marketing

B2B Marketing: Both Easier and Harder Than Before

It is harder to do marketing and new business development these days. You might be asking: “Where to start? My competitors are killing me. They are everywhere—Google, Facebook, LinkedIn, X, emails, blogs, YouTube, being constantly featured in media and trade publications, and are speaking at most industry events.” You might even continue: “They have created […]

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June 27, 2017
by in B2B Marketing

Marketing Upside-Down: Why Do You Need a New Business Development Mindset

WALTHAM, MA–How can you jumpstart your marketing and business development campaign in a downturn and in hypercompetitive market conditions? How can you inspire your prospective customers to allocate necessary capital for your projects? With your marketing channels and campaign scattered all over, where to start? Direct mail, email, digital marketing, social media, X, LinkedIn, traditional […]

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    Direct communication and engagement with prospects through various delivery channels, including email, direct mail, targeted events, and social media. It heavily relies on power messaging, relevant content, call to action, and a living, dynamic and strategically segmented database. Precise Marketing is your most strategic competitive advantage when everything else appears the same.

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