By Upendra Mishra, author of Precise Marketing In the noisy, fast-moving marketplace we operate in today, the real marketing battle is no longer about getting attention—it’s about what happens after you get it. What happens after someone clicks, subscribes, or buys?What do they feel, experience, or struggle with?That’s the new frontier. And it’s defined by […]
BOSTON – In an age saturated with digital clutter, fleeting trends, and constant algorithm changes, marketing often feels chaotic and uncertain. But author and strategist Upendra Mishra believes it doesn’t have to be that way—and his latest book, Precise Marketing, is making a strong case for a better path forward. Already hailed as a transformative […]
By Upendra Mishra BOSTON — In a world where algorithms evolve overnight, attention spans are fleeting, and competition is relentless, marketing success often feels elusive. Clarity is rare. Consistent results, even rarer. That’s exactly what “Precise Marketing: The Proven System for Growing Revenue in a Noisy World” sets out to solve. Click here to purchase the […]
Boston— In today’s saturated marketing landscape, where algorithms shift daily and attention spans are fleeting, Upendra Mishra’s newly published book, Precise Marketing: The Proven System for Growing Revenue in a Noisy World, is being hailed as a timely and transformative guide for business leaders and marketers. Just released on Amazon, the book is already generating […]
BOSTON–In today’s saturated marketing landscape—where algorithms shift daily, attention spans vanish in seconds, and competition multiplies overnight—clarity is rare, and results are even rarer. But that’s exactly what Precise Marketing: The Proven System for Growing Revenue in a Noisy World delivers. To purchase the book, please click here. Written by business strategist and marketing expert Upendra Mishra, Precise […]
By Upendra Mishra A few years ago, I sat across the table from a client whose business was stuck—frustrated, overworked, and underwhelmed by stagnant results. Their revenue had flatlined at $14 million for years. They had tried all the usual suspects: better ads, new hires, expensive tools. Nothing moved the needle. Three years later, that […]
By Upendra Mishra As influencer marketing matures, brands are facing an increasingly cluttered landscape — and many are left underwhelmed by lackluster ROI. According to a recent article by Boston Consulting Group (BCG), the solution lies in precision. In “In Influencer Marketing, Precision Wins” (April 21, 2025), BCG outlines how brands can achieve stronger, data-driven […]
By Upendra Mishra BOSTON—In today’s cautious commercial real estate environment, it’s easy to see why many firms are scaling back their marketing and outreach. The headlines are full of uncertainty: rising interest rates, tighter lending, and reduced leasing activity across key markets. But here’s the truth seasoned players understand—this is exactly when smart firms go […]
By Upendra Mishra BOSTON – Early in the year, many of us thought the economy was heading in the right direction, but recent shifts have raised questions. Businesses are tightening their belts, cutting costs, and making tough decisions, including layoffs and halting spending on non-essential areas. This raises an urgent question for marketers: How can […]
By Upendra Mishra BOSTON— At its core, business development is about identifying new prospects, understanding their challenges, offering solutions to those problems, and being compensated for your efforts. It’s an ongoing process, vital to the growth of any business, regardless of how full your pipeline may appear. However, many businesses launch their business development campaigns […]
Direct communication and engagement with prospects through various delivery channels, including email, direct mail, targeted events, and social media. It heavily relies on power messaging, relevant content, call to action, and a living, dynamic and strategically segmented database. Precise Marketing is your most strategic competitive advantage when everything else appears the same.
Marketing@MishraGroup.com