B2B Marketing Archives - Page 2 of 2

Cut Through the Noise: ‘Precise Marketing’ Offers a Proven System for Real Growth

BOSTON–In today’s saturated marketing landscape—where algorithms shift daily, attention spans vanish in seconds, and competition multiplies overnight—clarity is rare, and results are even rarer. But that’s exactly what Precise Marketing: The Proven System for Growing Revenue in a Noisy World delivers. To purchase the book, please click here. Written by business strategist and marketing expert Upendra Mishra, Precise […]

Why I Wrote Precise Marketing—And Why Your Business Can’t Ignore It Anymore

By Upendra Mishra A few years ago, I sat across the table from a client whose business was stuck—frustrated, overworked, and underwhelmed by stagnant results. Their revenue had flatlined at $14 million for years. They had tried all the usual suspects: better ads, new hires, expensive tools. Nothing moved the needle. Three years later, that […]

Precision Is the Future of Influencer Marketing, Says BCG

By Upendra Mishra As influencer marketing matures, brands are facing an increasingly cluttered landscape — and many are left underwhelmed by lackluster ROI. According to a recent article by Boston Consulting Group (BCG), the solution lies in precision. In “In Influencer Marketing, Precision Wins” (April 21, 2025), BCG outlines how brands can achieve stronger, data-driven […]

In a Slower Economic Cycle, the Best-Positioned Firms Aren’t Pulling Back

By Upendra Mishra BOSTON—In today’s cautious commercial real estate environment, it’s easy to see why many firms are scaling back their marketing and outreach. The headlines are full of uncertainty: rising interest rates, tighter lending, and reduced leasing activity across key markets. But here’s the truth seasoned players understand—this is exactly when smart firms go […]

Precise Marketing: The New B2B Marketing Paradigm

By Upendra Mishra BOSTON – Early in the year, many of us thought the economy was heading in the right direction, but recent shifts have raised questions. Businesses are tightening their belts, cutting costs, and making tough decisions, including layoffs and halting spending on non-essential areas. This raises an urgent question for marketers: How can […]

Why Is Your Business Development Plan Not Delivering Optimal Results or Worse, Failing?

By Upendra Mishra BOSTON— At its core, business development is about identifying new prospects, understanding their challenges, offering solutions to those problems, and being compensated for your efforts. It’s an ongoing process, vital to the growth of any business, regardless of how full your pipeline may appear. However, many businesses launch their business development campaigns […]

Precise Marketing: You Must Have Clarity in Executing Your Marketing and Business Development Plans

By Upendra Mishra BOSTON—In the last episode we talked about “commitment to marketing.” Commitment to marketing, however, is more effective if you know exactly what your goal is. How many new clients do you want? How much revenue do you want to generate? And What shuld be your profit margin? Clarity in executing your marketing […]

Five-Minute Marketing: Why Marketing Often Fails

Welcome to the Five-Minute Marketing blog. Today, we are going to talk about why marketing often fails. #1 – Loss of Momentum When companies launch their marketing and business development campaigns, the energy is high. Within a few months, however, the excitement dwindles. There is hardly any traction, and the campaign comes to a standstill, […]

B2B Marketing: Both Easier and Harder Than Before

It is harder to do marketing and new business development these days. You might be asking: “Where to start? My competitors are killing me. They are everywhere—Google, Facebook, LinkedIn, X, emails, blogs, YouTube, being constantly featured in media and trade publications, and are speaking at most industry events.” You might even continue: “They have created […]

Marketing Upside-Down: Why Do You Need a New Business Development Mindset

WALTHAM, MA–How can you jumpstart your marketing and business development campaign in a downturn and in hypercompetitive market conditions? How can you inspire your prospective customers to allocate necessary capital for your projects? With your marketing channels and campaign scattered all over, where to start? Direct mail, email, digital marketing, social media, X, LinkedIn, traditional […]

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