By Upendra Mishra BOSTON—In the last episode we talked about “commitment to marketing.” Commitment to marketing, however, is more effective if you know exactly what your goal is. How many new clients do you want? How much revenue do you want to generate? And What shuld be your profit margin? Clarity in executing your marketing […]
By Upendra Mishra BOSTON—There are two times when we freeze marketing: once when the economy is down and second when the economy is growing in leaps and bounds. These are the two most fatal decisions for any business. If you want to scale up or want to practice and experience continued growth, you must make […]
Welcome to the Five-Minute Marketing blog. Today, we are going to talk about why marketing often fails. #1 – Loss of Momentum When companies launch their marketing and business development campaigns, the energy is high. Within a few months, however, the excitement dwindles. There is hardly any traction, and the campaign comes to a standstill, […]
Direct communication and engagement with prospects through various delivery channels, including email, direct mail, targeted events, and social media. It heavily relies on power messaging, relevant content, call to action, and a living, dynamic and strategically segmented database. Precise Marketing is your most strategic competitive advantage when everything else appears the same.