By Upendra Mishra BOSTON–According to a recent Boston Consulting Group (BCG) article by Janet Balis, Vas Bakopoulos, and Lauren Wiener, artificial intelligence is poised to transform marketing far beyond simple efficiency gains. While many organizations treat AI as a set of disconnected tools to automate basic tasks, BCG argues that the real opportunity is far […]
By Upendra Mishra BOSTON–In a world overflowing with AI tools, infinite data, and non-stop digital innovation, it can feel like everything about marketing has changed. But one timeless idea still stands as a compass for marketers and leaders alike: Theodore Levitt’s Marketing Myopia. Written in 1960, its core message is more relevant today than ever: […]
Direct communication and engagement with prospects through various delivery channels, including email, direct mail, targeted events, and social media. It heavily relies on power messaging, relevant content, call to action, and a living, dynamic and strategically segmented database. Precise Marketing is your most strategic competitive advantage when everything else appears the same.
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